Digital Marketing

Top 5 Web Payment Systems

Online payment systems that are effective and efficient are extremely vital to the success of ecommerce websites as well as any monetary transactions via the web. Some of the companies responsible for the payment systems below have been around for … Continued

Five Small Business Social Media Marketing Errors

Social media is already a hugely beneficial marketing platform for small businesses, but it’s important that it’s utilised correctly because it will only become more popular in the coming years. Small businesses that wish to delve into social media marketing … Continued

How to Optimise Pins on Pinterest

Pinterest is an exceedingly popular site for e-commerce marketing, as it boasts over 70 million users from around the world, not to mention the amount of referral traffic. Pinterest facilitates and pushes through more referral traffic than several other very … Continued

4 Social Media Marketing Trends to Watch

As 2014 approaches, there are some developing trends in social media marketing that should be paid attention to. Marketing strategies can no longer afford to not have social media implemented into them, as social media marketing has numerous benefits including … Continued

5 Best Google Analytics Substitutes

As far as web analytics goes, Google Analytics is pretty much king of the hill. It’s comprehensive and offers everything from tracking visitors to measuring conversions. Yet there are some other kids on the block that have a lot to … Continued

15 Twitter Hashtags to Get Your Business Noticed

Hashtags are a necessity in the social media arena as they not only help promote a brand, but they also are great for opening communication lines with potential clients. Users tend to follow a specific hashtag depending on what industry … Continued

The 10 Rules of Logo Design

Logos are vital to any business as they are an instant visual representation of the brand. It’s important when designing a logo to get it right so that the logo reflects the business and creates an original identity for the … Continued

How to Boost Your Facebook EdgeRank

EdgeRank is Facebook’s algorithm that was developed “to govern what is displayed—and how high—on the News Feed.” A business’s EdgeRank results can have a strong impact on how many fans will see posts from that company, so it’s important to create posts … Continued

5 Digital Metrics That Can’t Be Ignored

Paying close attention to how a brand is working online is a time consuming but necessary process. Tracking followers, page views, fans and unique page visits is vital to growing a brand and ascertaining how a brand is either succeeding … Continued

A Guide to Using Hashtags for Business

Hashtags began on Twitter, but since their spread to other social media sites like Facebook and Instagram, understanding how to use them is becoming more important than ever. Any business implementing Twitter as part of a social media strategy should … Continued

Top 10 Paid Social Media Plugins for WordPress

WordPress is an increasingly popular publishing platform that is in use all over the world with over 60 million downloads in the last 10 years. For those self-hosting their own WordPress sites, the scope of the publishing platform’s popularity has … Continued

5 Ways to Optimise Pinterest Images

In the visually driven world of the web, images are becoming an increasingly essential form of content marketing for brands to successfully engage with customers. Pinterest is one of leading image sharing sites and has been gaining popularity for marketers … Continued

7 Successful Forms of Content Marketing

Any business that hopes to have a successful online marketing strategy will need to pay close attention to the type of content it produces. Online marketing for businesses is becoming increasingly content driven as it allows companies and brands to … Continued

Social Media Advertising Forecast

The media landscape is becoming increasingly fractured in the era of the Internet. With so many media platforms available for users to consume, it creates a fissured landscape for marketers trying to reach their target markets. However a recent report … Continued

5 Mistakes to Avoid on Social Media

For businesses, social media can either be a huge business booster or a veritable minefield for mistakes that can make businesses come across as unprofessional. With social media and the fast-paced world of the Internet, all it takes is one … Continued

How to Get More Twitter Followers

Building a Twitter following can be difficult for businesses, but a new study has found some predictors that help reveal the secret to getting more followers. A team at the Georgia Institute of Technology led by Eric Gilbert examined over … Continued

Facebook Great For Local Businesses

Facebook is quickly becoming the new best friend for local businesses. After updating the Nearby feature on it’s mobile app, Facebook has revealed statistics that it had almost two billion links between local businesses and users. It also took data … Continued

5 Ways to Optimise Social Media Platforms

The term social media often brings to mind tweets about what someone had for breakfast or a Facebook News Feed filled with pictures of babies and cats. While this may be true, social media can also be a huge weapon … Continued

Microsoft Ad Campaign Ups the Privacy Ante

After ditching the unpopular Scroogled campaign that bashed Google for scanning the content of Gmail user’s emails to serve targeted advertisements, Microsoft has released a new ad campaign that actually talks about it’s own products. The new ads for Internet … Continued

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