The 5 Rules of Flat Design


Flat design is quickly becoming one of the most popular trends amongst web and graphic designers, and with good reason.

Users no longer need the skeuomorphic design elements of a notepad that actually looks like a notepad. The appeal of flat design is that it focuses on functionality and clarity, allowing for a better user experience.

The flat design aesthetic is minimalistic and simple, focusing on colour and layout over elaborate design techniques. To get started, here’s what you need to know about flat design.

1. Minimalistic


Minimalism is the name of the game when it comes to flat design.

Think simple and try to keep the design to the bare necessities. Colour and text go a long way, but if including visuals, make sure they are placed on a basic background and fit the overall flat design aesthetic.

2. No Effects


One of the most basic concepts of flat design is that are no added effects to design elements. The style ditches any bells and whistles and instead focuses on crisp and clean elements.

This means nothing that adds depth, including gradients, drop shadows, and any bevel or embossing. There are no shadows or anything added to make an element appear more realistic. This leaves a two-dimensional style that is simply, flat.

3. Vibrant Colours


Flat design features colours that are much more vibrant and bright than normal web design palettes. Flat designs predominantly use primary or secondary colours with no added tints or tones.

As colour plays a huge part in flat design, it’s common to see several different colours used equally in a flat design, whereas normally there would just be a few colours used.

4. Basic Elements


Buttons, icons and other UI elements should be simple and basic, but still be clear enough that the user intuitively knows what it is.

Flat design is all about clear and functional user experience, so elements need to be simple in style while still communicating to the user how to interact with them. An easy way to do this is to keep a clickable button design simple, but make it a bold colour to draw the user in.

5. Typography Focused


One of the most important features of a flat design is the typography since the designs are naturally minimalistic.

A novelty font as an artistic feature can be used sparingly, but overall the typeface should be simple to match the simple design. Also avoid too much text. Type should be bold but written as simply as possible so as to fit the overall tone of the design.

2 Responses to “The 5 Rules of Flat Design”

  1. Shane

    I feel that Flat Designed websites are very pleasing to the eye and exude the feeling of grandeur. There simplistic design means the user/client goes straight to the relevant content and doesn’t lose sight as to why they were on the site in the first place thus giving you greater conversion rates and a happy end user experience.

    Great article.

    Toad is king…

  2. TheUninvited

    Thanks for the share it was everything i need to know at the moment and you share it with us so i still thank you for that.

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